Please don’t read this post (PDRTP)

I’m sharing this Texas Tribune post in hopes my various journalism-professor friends will also share it, so baby journalists across the land encounter the real-life example of how acronyms ruin stories, and why journalists need to step out of their enclosed little worlds and remember that no one is assigned to read what they write. Here’s the headline of the story:

House Committee Pushes CPRIT Reforms.

Of course, we all know what CPRIT means, right? But that’s not the extent of the sin. The  story below the headline uses the CPRIT acronym 11 times in 454 words. Not to mention two uses of CTNeT. The story looks like ants are crawling through it. Capitalized, poisonous, illiterate, unidentified ants that don’t want you to read … one …  word … further.

ADDENDUM: The Texas Tribune has updated this story with information on testimony before a legislative committee, adding four CPRITs and three CTNeTs and possibly setting a new world record for acronym misuse by a digital nonprofit news enterprise.